Monday, April 30, 2012

Fashion photography entry for Creative Live

I really, really want to attend! I would love to learn from Lindsay Adler. Her fashion photography is amazing! If I'm able to attend I promise to share what I learn with you fine folks. Here's my entry! Wish me luck! Say a little prayer for me:)

Thursday, April 19, 2012

Logo design

I created this logo for "Marlena" using Adobe Illustrator. I was going for an elegant look that was a bit traditional. I also choose to have the logo in just black and shades of grey. This way it is more versatile and won't look dated. Plus it helps save money in printing costs. If I want to colorize it for a particular reason, it will be easy to do. What do you think of this logo?

Wednesday, April 18, 2012

Spr 2013 Lookbook

Technical Board

A quick look at my completed Technical Board. I'll have to add my tech drawings in another post, I'm pretty proud of how they turned out.

Color Story

For the Spring 2013 line here are the colors:

Ocean Blue 
Tempting Turquoise
Royal Purple
Sultry Pink
Metallic Gold
Black Oil

These bright, bold colors are reminiscent of the 80s.

Monday, April 16, 2012

Moodboard progression

I've decided to just give a visual of the progress of my moodboard. If you want to read more in detail check out my posts here or here

Story behind Marlena

After searching and searching for just the right name for my line I decided to do a bit of research on the name Marlena. After I found out about it's dual meaning, I decided to roll with it!

Directly from my Spring 2013 Lookbook:

Marlena designs and markets beautiful lingerie for women with curves. The origin of the name Marlena is the combination of Mary (purity) and Magdalena (an unholy lady). Marlena interprets this dichotomy by letting each individual choose whether to be naughty or nice. Each piece is carefully hand crafted to ensure the highest quality of construction. Marlena is moderately priced, perfect for the woman who loves to spoil herself. The company is a LLC based in Tacoma, Washington.

Oh and did I mention that Marlena is my middle name? My mom swears when she looked it up back in the day the meaning was "tower of strength" but here's the modern info I found.